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Tag Archives: Google Ads

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Optimize Search Ads Google Ads Impression Share

How to Optimize Search Ads in Google Ads: Reduce Lost Rank and Increase Impression Share

Analytics, MarketingBy Thanakarn Lertsudwichai18/08/2025

There are many ways to optimize Search Ads in Google Ads, but two key metrics that many advertisers focus on are Impression Share and Lost Rank. We received a request to cover this topic, so we’re taking this opportunity to break it down for you in a way that’s easy to understand.

Optimize GDN and Demand Gen

How to Optimize GDN and Demand Gen in Google Ads

Analytics, MarketingBy Thanakarn Lertsudwichai08/06/2025

Many people think optimizing GDN or Demand Gen campaigns in Google Ads is complicated. This often leads to the misconception that improving ad performance is also difficult. But in reality, GDN Optimize and Demand Gen Optimize can be as straightforward as working with Meta Ads — the main difference lies in the specific setup and…

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