Ecommerce Holiday Marketing Strategies, Running ads during long holidays often goes against the traditional grain of digital advertising. Many sellers on platforms like Shopee, Lazada, or TikTok Shop tend to turn on “Vacation Mode,” making their stores temporarily unavailable. Some simply pause their advertising campaigns altogether, assuming that people aren’t shopping and that their ad…
Running ads for concerts, parties, and large-scale events is one of the most challenging areas in digital marketing. The strategies and optimization techniques required to succeed in this industry are very different from traditional e-commerce. At Digital Break Time, we have managed digital marketing campaigns for large, international-level events and parties, attracting attendees from all…
The car rental business is highly competitive. For anyone stepping into car rental digital marketing, careful planning is essential before launching any campaigns. You need to know exactly which marketing tools suit the types of cars you have. Without a proper car rental marketing strategy, you risk draining your ad budget without seeing any real…
If you are running a business and using GMV Max in TikTok Ads, especially with Affiliate videos, you probably know that GMV Max automatically pushes all your ad content. This includes Search & Discovery placements in TikTok Shop, as well as your videos with product links. However, letting your videos run continuously in a GMV…
Is it true that marketing your own agency is harder than marketing your clients? If you have ever worked in this industry, you might have noticed a common digital agency struggle: they rarely do content marketing for themselves. From my own experience, this is absolutely true. It begs the question—why do we neglect our own…
If you are running an online store, you know how crucial Lazada Ads Thailand can be for your sales. Recently, Lazada introduced a major update to their Lazada Sponsored Max feature. Previously, Lazada launched Sponsored Max for both Products and Stores, which allowed sellers to run ads for individual items, directly allocate budgets to specific…
Digital marketing plan is the foundation for anyone working in online marketing. Whether you are an agency dealing with clients daily, a freelancer, or even planning for your own company, having a roadmap is essential. However, today we will focus primarily on those who need to create a digital marketing plan for clients. As an…
Google Ads Campaign Structure, When it comes to Google Ads strategy, structuring your account is one of the most debated topics. It’s a model many marketers use because it answers various business needs, but it also brings up a classic dilemma: Should you separate every service into its own Campaign (1 Campaign : 1 Ad…
Shopee Ads Budget adjustment: The minimum daily budget per product has increased to 100 Baht, up from the previous starting point of 40 Baht (specifically for GMV Max ads). This change, effective from early January 2026, has left many sellers confused as to why they can no longer set a budget lower than 100 Baht…
Target ROAS / ROI, When it comes to running ads on marketplaces like Shopee, Lazada, or social commerce platforms like TikTok Ads, Target ROAS (Return on Ad Spend) or ROI is a fundamental feature. While many beginners might prefer to let the system automate everything, understanding how to manually optimize Target ROAS can be the…
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