Digital marketing plan is the foundation for anyone working in online marketing. Whether you are an agency dealing with clients daily, a freelancer, or even planning for your own company, having a roadmap is essential. However, today we will focus primarily on those who need to create a digital marketing plan for clients. As an…
Google Ads Campaign Structure, When it comes to Google Ads strategy, structuring your account is one of the most debated topics. It’s a model many marketers use because it answers various business needs, but it also brings up a classic dilemma: Should you separate every service into its own Campaign (1 Campaign : 1 Ad…
Shopee Ads Budget adjustment: The minimum daily budget per product has increased to 100 Baht, up from the previous starting point of 40 Baht (specifically for GMV Max ads). This change, effective from early January 2026, has left many sellers confused as to why they can no longer set a budget lower than 100 Baht…
Target ROAS / ROI, When it comes to running ads on marketplaces like Shopee, Lazada, or social commerce platforms like TikTok Ads, Target ROAS (Return on Ad Spend) or ROI is a fundamental feature. While many beginners might prefer to let the system automate everything, understanding how to manually optimize Target ROAS can be the…
Digital Agency Lessons Learned, Time flies fast, and we are already approaching the end of 2025. It is time to reflect on our journey with a 2025 Recap, sharing what we have learned from running a digital agency this past year. I must mention that this 2025 recap is quite different from 2024. In 2024,…
TikTok GMV Dropped, TikTok GMV Max Ads are known as a powerful tool for generating significant revenue for shops. However, there are cases where GMV Max doesn’t deliver the expected sales, or perhaps it performed exceptionally well initially—bringing in substantial revenue—but over time, despite spending the same budget, sales have noticeably declined. If you are…
Meta Ads Lead Generation and sending messages (Inbox) are incredibly popular strategies among Digital Marketing in Thailand. They are perfect for businesses focusing on gathering leads or contact information. While Meta’s standard “Message Engagement” ads work well, they are not the only way to achieve results.
Transitioning from a digital marketing freelancer to running your own agency is a significant step with many differences. For any freelancer out there who feels ready toregister a company, what can you expect to face?
eCommerce Strategy Thailand: Opening a new online store on platforms like Shopee, Lazada, or TikTok Shop presents a powerful opportunity to increase your sales, even if you’re selling the same products you already offer. While the concept of opening multiple stores isn’t new, the strategies we’ll discuss here offer a fresh, effective approach that we’ve…
The wait is over! Shopee Ads has finally rolled out Ad Groups, a powerful new feature that allows you to group multiple products into a single advertising campaign. For anyone familiar with digital advertising, especially those who organize campaigns by product category, this is a welcome update.
อัปเดตความรู้ Digital Marketing
