The car rental business is highly competitive. For anyone stepping into car rental digital marketing, careful planning is essential before launching any campaigns. You need to know exactly which marketing tools suit the types of cars you have. Without a proper car rental marketing strategy, you risk draining your ad budget without seeing any real…
If you are running a business and using GMV Max in TikTok Ads, especially with Affiliate videos, you probably know that GMV Max automatically pushes all your ad content. This includes Search & Discovery placements in TikTok Shop, as well as your videos with product links. However, letting your videos run continuously in a GMV…
Is it true that marketing your own agency is harder than marketing your clients? If you have ever worked in this industry, you might have noticed a common digital agency struggle: they rarely do content marketing for themselves. From my own experience, this is absolutely true. It begs the question—why do we neglect our own…
If you are running an online store, you know how crucial Lazada Ads Thailand can be for your sales. Recently, Lazada introduced a major update to their Lazada Sponsored Max feature. Previously, Lazada launched Sponsored Max for both Products and Stores, which allowed sellers to run ads for individual items, directly allocate budgets to specific…
Digital marketing plan is the foundation for anyone working in online marketing. Whether you are an agency dealing with clients daily, a freelancer, or even planning for your own company, having a roadmap is essential. However, today we will focus primarily on those who need to create a digital marketing plan for clients. As an…
Google Ads Campaign Structure, When it comes to Google Ads strategy, structuring your account is one of the most debated topics. It’s a model many marketers use because it answers various business needs, but it also brings up a classic dilemma: Should you separate every service into its own Campaign (1 Campaign : 1 Ad…
Shopee Ads Budget adjustment: The minimum daily budget per product has increased to 100 Baht, up from the previous starting point of 40 Baht (specifically for GMV Max ads). This change, effective from early January 2026, has left many sellers confused as to why they can no longer set a budget lower than 100 Baht…
Target ROAS / ROI, When it comes to running ads on marketplaces like Shopee, Lazada, or social commerce platforms like TikTok Ads, Target ROAS (Return on Ad Spend) or ROI is a fundamental feature. While many beginners might prefer to let the system automate everything, understanding how to manually optimize Target ROAS can be the…
Digital Agency Lessons Learned, Time flies fast, and we are already approaching the end of 2025. It is time to reflect on our journey with a 2025 Recap, sharing what we have learned from running a digital agency this past year. I must mention that this 2025 recap is quite different from 2024. In 2024,…
TikTok GMV Dropped, TikTok GMV Max Ads are known as a powerful tool for generating significant revenue for shops. However, there are cases where GMV Max doesn’t deliver the expected sales, or perhaps it performed exceptionally well initially—bringing in substantial revenue—but over time, despite spending the same budget, sales have noticeably declined. If you are…
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