There’s a type of content that might not seem as exciting or attention-grabbing as real-time content, but it’s something I believe no brand should overlook: “Evergreen Content.” Let’s explore what evergreen content is, why every brand should have it, and which types of evergreen content are essential for your website as part of a solid Content Marketing Strategy Thailand.
What is Evergreen Content Meaning? A Guide for Your Content Strategy Thailand
What is Evergreen Content?
Evergreen content is content that never becomes outdated. It remains relevant to your audience for months or even years, and people are always searching for it. This type of content typically provides foundational knowledge or guidance that people find consistently useful.
Characteristics of “Evergreen” Content
- Not tied to a specific event or time: It avoids topics that are time-sensitive.
- Consistently searchable: It doesn’t go out of trend.
- Offers long-term value: It can be shared and referenced repeatedly over time.
- Provides fundamental information: It delivers the basic knowledge people are always looking for.
Why Should Your Brand Create Evergreen Content?
- Increases Long-Term Traffic: When your content remains useful and is consistently searched for, your website will receive a steady stream of visitors without needing constant promotion.
- Reduces the Need for Frequent Updates: Instead of creating new content every week, having strong evergreen pieces reduces the pressure to constantly produce new material.
- Builds Your Brand’s Expertise: Consistently providing high-quality, useful content helps build credibility and showcases your brand’s expertise in the field.
- Forms a Knowledge Base for Future Content: Evergreen content can serve as a foundation for creating new, related pieces, making your content planning more cohesive and interconnected.
Examples of Popular Evergreen Content Topics
How-To Guides for Products/Services
Instructions on how to use or maintain a product are topics people search for regularly. For example, “How to care for your leather shoes” or “A step-by-step guide to using our photo editing app.”
Frequently Asked Questions (FAQ)
Compiling common customer questions and providing detailed answers in one place makes it easy for people to find solutions and reduces the workload for your customer service team.
Tips and Problem-Solving Guides
Sharing techniques or solutions for common industry problems, such as “How to fix a slow computer” or “Time management tips for freelancers.”
Simple Product or Service Comparisons
Presenting comparative information that helps readers understand the differences and choose what’s right for them, like “The difference between term life and whole life insurance.”
Beginner’s Guides to Your Industry
Providing foundational knowledge for newcomers or those interested in a specific subject, such as “A beginner’s guide to stock market investing” or “The basics of baking you need to know.”
Step-by-Step Service Processes
Explaining the steps involved in your brand’s services, like “How to open an online bank account” or “How to book an appointment through our app.”
General Knowledge Related to Your Brand
Sharing useful information and knowledge within your industry helps establish your brand as a credible and authoritative source.
How to Create Effective Evergreen Content
- Choose Timeless Topics: Avoid time-bound headlines or topics like “2025 Trends” or “Latest News.” Instead, focus on subjects people will always be searching for.
- Use Simple, Timeless Language: Write in a friendly tone and avoid referencing specific events or time periods to ensure the content remains relevant.
- Make Minor Updates When Necessary: Even evergreen content may need occasional small tweaks to ensure the information remains accurate and up-to-date.
- Strengthen Your On-Page SEO: Focus on SEO best practices by using compelling titles, engaging meta descriptions, and creating internal links to other relevant content on your website.
Conclusion
To summarize, great content doesn’t always have to go viral. A short-lived burst of popularity may not provide the same long-term benefits as content that delivers value continuously. By building a strong foundation of evergreen content, your brand can more easily develop new materials, build lasting credibility, and avoid starting from scratch every time. Investing in evergreen content is a long-term strategy that no brand should overlook.
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Originally in Thai. Translated to English with the help of Gemini.
