Is it worth topping up Shopee Ads credit with a promotional offer that has an expiry date? Anyone who runs Shopee Ads regularly has to top up ad credit, but Shopee Ads credit comes in several types, so let’s separate them first. Today, there are 3 ways to top up Shopee Ads credit (not counting…
TikTok GMV Max now lets you see sales by product and by creative (your ad videos) from a single dashboard page. Before this update, the main GMV Max dashboard only showed a list of your ad campaigns. If you wanted to know which products were selling best, you had to click into each campaign and…
To maximize your Flash Sale Strategies—knowing exactly when to run them and what products to feature—we first need to understand the core concept. A flash sale is a limited-time discount designed to trigger FOMO (Fear of Missing Out). It plays on consumer psychology, making shoppers afraid of losing a great deal. We see this daily…
The GMV Max Store Shopee Ads feature has recently rolled out a major update, building upon the traditional whole-store advertising model. This new upgrade brings several smart enhancements, particularly in its AI-driven product selection that prioritizes best-sellers, trending items, and new arrivals. Setting up a campaign is now significantly easier, making it highly accessible even…
Ecommerce Holiday Marketing Strategies, Running ads during long holidays often goes against the traditional grain of digital advertising. Many sellers on platforms like Shopee, Lazada, or TikTok Shop tend to turn on “Vacation Mode,” making their stores temporarily unavailable. Some simply pause their advertising campaigns altogether, assuming that people aren’t shopping and that their ad…
If you are running a business and using GMV Max in TikTok Ads, especially with Affiliate videos, you probably know that GMV Max automatically pushes all your ad content. This includes Search & Discovery placements in TikTok Shop, as well as your videos with product links. However, letting your videos run continuously in a GMV…
If you are running an online store, you know how crucial Lazada Ads Thailand can be for your sales. Recently, Lazada introduced a major update to their Lazada Sponsored Max feature. Previously, Lazada launched Sponsored Max for both Products and Stores, which allowed sellers to run ads for individual items, directly allocate budgets to specific…
Shopee Ads Budget adjustment: The minimum daily budget per product has increased to 100 Baht, up from the previous starting point of 40 Baht (specifically for GMV Max ads). This change, effective from early January 2026, has left many sellers confused as to why they can no longer set a budget lower than 100 Baht…
Target ROAS / ROI, When it comes to running ads on marketplaces like Shopee, Lazada, or social commerce platforms like TikTok Ads, Target ROAS (Return on Ad Spend) or ROI is a fundamental feature. While many beginners might prefer to let the system automate everything, understanding how to manually optimize Target ROAS can be the…
TikTok GMV Dropped, TikTok GMV Max Ads are known as a powerful tool for generating significant revenue for shops. However, there are cases where GMV Max doesn’t deliver the expected sales, or perhaps it performed exceptionally well initially—bringing in substantial revenue—but over time, despite spending the same budget, sales have noticeably declined. If you are…
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