TikTok GMV Max now lets you see sales by product and by creative (your ad videos) from a single dashboard page. Before this update, the main GMV Max dashboard only showed a list of your ad campaigns. If you wanted to know which products were selling best, you had to click into each campaign and…
Let’s face it: today’s Artificial Intelligence sometimes understands customer behavior better than human advertisers do. AI is being utilized across various business dimensions, and digital advertising is no exception. Google recently rolled out an AI-driven feature for its search campaigns, and after extensively testing it across multiple projects at Digital Break Time, I want to…
After OpenAI launched ChatGPT Ads, many businesses and marketers have shown a massive amount of interest, right? Even though you cannot run ChatGPT Ads in Thailand just yet. This excitement stems from a clear shift in consumer behavior. Recently, we’ve seen people increasingly using ChatGPT and AI Search to find information, compare products, or ask…
If you are running an online store, you know how crucial Lazada Ads Thailand can be for your sales. Recently, Lazada introduced a major update to their Lazada Sponsored Max feature. Previously, Lazada launched Sponsored Max for both Products and Stores, which allowed sellers to run ads for individual items, directly allocate budgets to specific…
Content Marketing Trends 2026, It is predicted that 2026 will be a year of rapid shifts in consumer behavior, smarter algorithms, and AI becoming an undeniable part of the content creation process. From a practical standpoint, this is the year we must think deeper than just following a content calendar. We must answer the critical…
Selling alone isn’t enough—you need credibility, too! Educational Content, also known as content that demonstrates expertise, is a powerful tool for building trust and confidence with your customers. Instead of a hard sell, this content focuses on providing value, building confidence, and showcasing your brand’s capabilities. When customer trust is high, the likelihood of a…
The wait is over! Shopee Ads has finally rolled out Ad Groups, a powerful new feature that allows you to group multiple products into a single advertising campaign. For anyone familiar with digital advertising, especially those who organize campaigns by product category, this is a welcome update.
For anyone who followed the recent Search Central Live 2025 event, you’ll know there were many significant topics related to the SEO industry. However, there’s one particular subject I want to dive into today: AI Overviews. It’s an incredibly interesting development. But what makes it so interesting? Let’s start by defining what AI Overviews are.
Shopee is continuously rolling out new features, and one of the latest is the Smart Sales Booster Tool, designed to automatically increase your ad budget. This powerful feature, which you only need to set up once, helps maximize your sales potential during crucial campaign periods. This function is quite similar to TikTok Ads’ “Promotion Days”…
Running a business in Thailand means tapping into the power of e-commerce, and TikTok has become a major player. For advertisers, a new update to TikTok Ads Thailand is making it easier than ever to maximize sales during key shopping periods. It’s called the “Promotion Days” feature for GMV Max campaigns.
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