How to Use AI for Podcasting Without Losing Your Authenticity and Maximizing Efficiency

There’s no denying that AI has become a powerful tool in content creation, and podcasting is no exception. AI is significantly changing the traditional ways of producing a podcast.

However, a common concern is whether using AI throughout the content and podcasting process will cause us to lose our identity. How will the audience react? Will we start prioritizing quantity over quality just because AI makes production easier?

At Digital Break Time, we want to share our experience with using AI podcast tools and in our writing process. We’ll discuss which AI tools we use and what precautions to take. The goal is to find the right balance between leveraging AI and maintaining the personal touch that makes your podcast unique, ensuring you don’t completely hand over your identity to an algorithm.

Real-World Experience: How We Use AI in Podcasting

Here are the tools and methods we at Digital Break Time have actually used to integrate AI into our podcasting workflow.

Using AI for Initial Research, Finding Sources, and Brainstorming Topics

The arrival of AI has certainly made research easier. Many people might use it to get quick summaries, but I personally prefer to ask AI to find original sources. I usually write prompts in Thai, but occasionally in English, and the AI understands both very well.

Here’s an example of a real prompt I’ve used: “Please find 5 Thai and 5 English sources for articles about which tools are best for B2B digital marketing, and provide a simple summary for each.” The AI does a great job of finding relevant articles as requested. When I ask for a summary, it provides one, but I always make it a point to read the full articles from the sources provided.

The tools I frequently use are ChatGPT and Gemini. For more in-depth needs, I use their deep research functions, which provide incredibly detailed, page-long reports with source citations. It’s extremely helpful. That said, I still use Google Search regularly because it remains an essential tool for finding supplementary information.

Of course, this method is also great for brainstorming. When I’m stuck for ideas, don’t know what to write about, or how to start a script, AI can provide a great starting point. I can then build on those ideas and even merge them with my own.

Generating Images and Videos to Complement the Podcast

I have to admit, I visit stock photo websites much less frequently now. Before AI, finding the right image for a piece of content took a significant amount of time. AI has completely changed that behavior. I don’t generate a lot of images—usually just one or two per content piece. Almost all the cover images you see now were created with AI, though I still handle the typography and layout myself, only using AI for certain visual elements.

As for video, while I haven’t delved too deep into creating short clips or supplementary videos for my podcast, I can see that AI video generation is becoming widespread. The one I’ve found quite usable is Sora from OpenAI (the creators of ChatGPT). While it’s not perfect, its limitations are few, making it a great tool for creating visuals for a podcast.

As of writing this, Google’s Veo 3 from Gemini has been announced, and it produces incredibly smooth videos, complete with voiceovers. This could very well become a major trend in video production and can certainly be applied to podcasting.

Smoothing Out Clips and Audio with CapCut

You might wonder if this counts as AI, and I believe it does. AI isn’t just about generative models; it’s also integrated into tools we use every day. I use CapCut for video editing for my podcasts (I used to use iMovie on my MacBook). The pro version of CapCut has many features, but for podcasting, I only use a few key ones:

• Audio Smoothing and Normalization: With just a few clicks, I can make the audio in my clips smooth, consistent in volume, and reduce noise. Anyone who records a podcast knows the struggle of inconsistent mic levels or intro music that’s too loud or soft. This feature ensures everything is at the same level and even reduces background noise.
• Automatic Short Video Creation: This is a feature many will love. Manually cutting a long podcast into short, engaging video clips is time-consuming. If you record your podcast with good lighting and a camera, this tool can automatically turn your long-form video into multiple short clips, and it’s incredibly easy to do.

CapCut is packed with AI features, and since I’m not a professional editor, I can’t cover them all. If you use it for your podcast in other ways, feel free to share your tips! Digital Break Time is always looking for new methods to try.

Transkriptor: Your Go-To for Multi-Language Subtitles

If you’ve noticed, the Digital Break Time podcast on YouTube has had subtitles for a while now—in Thai, English, Japanese, and Chinese. The AI tool we use for this is called Transkriptor. It can transcribe subtitles, meeting audio, and even pull subtitles directly from YouTube. It’s quite remarkable.

A little disclaimer: the translation isn’t always perfect, and sometimes the transcription isn’t 100% accurate, especially when I mix Thai and English (which happens a lot on Digital Break Time!). It can get confused, which is understandable, but it still conveys the message effectively, and you can easily edit the text.

Furthermore, you can translate the transcribed text into numerous languages. We only use the ones we need. The translation and transcription process is fast, taking about 1-5 minutes depending on the clip’s length. Afterward, you can download the subtitles as an .srt file to use on YouTube or in other formats.

Another benefit of Transkriptor is that it simplifies creating timestamps. Before, I had to listen through the entire YouTube video to note when I discussed a specific topic, which was tedious. With a full transcription, I can just search for a keyword, find the corresponding time, and create timestamps with ease.

Translating Content with Transparency

Another way I use AI is for language translation. While I’m not fluent in English, I can translate, but writing and structuring content from scratch in another language requires considerable time and skill.

I’ve found that using AI, primarily ChatGPT, for translating into English works exceptionally well. When I give it a prompt, ChatGPT produces simple, easy-to-understand English. Even if you’re not an English expert, you can read it and grasp the concepts of digital marketing thailand that I’m explaining. The meaning remains almost entirely the same.

This has made our workflow incredibly efficient. Now, with a single piece of content, Digital Break Time can produce a Thai article, an English article, and a podcast script. It’s a highly effective use of resources, especially since my time is limited. I focus on quality over quantity, so my strategy is to create one solid piece of content and then distribute it across different formats.

However, as I mentioned, I am transparent about this process. I always state that the content was translated with the help of ChatGPT. My goal is to spread knowledge about digital marketing thailand more widely. A welcome side effect is improved SEO for our English pages. We are looking to attract foreign clients living in Thailand who want to do business correctly, which includes marketing. Doing digital marketing thailand effectively requires local knowledge of Thai consumer behavior and the best advertising channels. We aim to be one of the agencies that can help with that. We’ve already had inquiries from foreigners, even when we only had Thai content (I assume they used translation tools).

If you’ve been following Digital Break Time, you’ll have noticed some changes. Our website now supports English (though the English pages are still a bit buggy, we expect to have them fully functional soon). I believe our English content will be well-received.

What I Still Do Myself (and Do Well)

To maintain authenticity in my podcast and content, there are certain things I insist on doing myself. I believe this is what keeps my audience engaged.

Writing Articles and Scripts Myself to Control the Details

This is something I will never let AI do for me. I believe my strength lies in sharing my personal experiences in digital marketing. This allows me to disseminate information and value in my own voice and style. Writing myself also helps me organize my thoughts. The feeling of crafting the details myself (you might spot a typo here and there, feel free to let me know!) is where I feel I provide the most value. In short, all detailed writing will continue to be done by me.

I actually read the feedback I receive on social media and from websites that reference my work. I once saw someone share my content and comment, “The structure of the content is excellent, it’s so easy to follow. The podcast creates a clear picture even without visuals.” Another said, “I read this guy’s articles because of his Author Description. Excellent.” (They really wrote that!) This kind of feedback is incredibly encouraging. Knowing that people are listening, reading, and benefiting from my content motivates me to continue doing what I love. I will not lose this part of myself; I will continue to use my experience to tell stories and share knowledge. This is the core of authentic ai podcasting.

Recording the Podcast in My Own Voice

Even though AI can now do voiceovers, and even clone my own voice, it’s just not me. I believe in speaking the podcast myself, reading and internalizing the script. It was challenging at first—I stumbled a lot. But starting and doing it myself has helped me become a clearer speaker, even if I’m not 100% perfect. Recording in my own voice, often in long takes, means there might be stumbles, dead air, or filler words like “um.” But that’s what makes it human.

Receiving feedback from listeners who connect with the message feels like having a team of supporters cheering me on. This is something I will continue to do myself.

That being said, I have experimented with NoteBookLM, another AI tool from Google and Gemini. Its “Audio Overview” feature can create a podcast from a Thai article, and it sounds incredibly smooth—clearer than me, even! But rest assured, Digital Break Time will stick to human-recorded podcasts. You can count on hearing my “duck” voice.

Conclusion: How to Achieve Authentic AI Podcasting Without Losing Yourself

Using AI podcast tools and creating content with AI is not wrong. Think of it as an assistant that helps you work faster and more conveniently. However, letting AI take over completely can dilute your identity and make your content feel generic and lack a human touch.

The key is to keep certain aspects of the process for yourself. In my case, that’s writing the content and recording the podcast myself. This ensures my content remains original, valuable, and human. It may not be perfect, but humans aren’t perfect. We make mistakes, but that’s what makes us authentic.

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Originally in Thai. Translated to English with the help of Gemini.