For anyone who followed the recent Search Central Live 2025 event, you’ll know there were many significant topics related to the SEO industry. However, there’s one particular subject I want to dive into today: AI Overviews. It’s an incredibly interesting development. But what makes it so interesting? Let’s start by defining what AI Overviews are.
How to Get Your Website Featured in AI Overviews?
What Are AI Overviews?
AI Overviews is a tool Google uses to provide automated, AI-generated summaries for search queries. It pulls information from various websites, processes it, and presents a concise, direct answer to the user right on the search results page.
If you’re a frequent Google user, you’ve likely seen this already. It’s a special search result that appears at the top—it’s not an ad, nor is it a standard blue link. It’s a summary box, often labeled “AI Overview.” That’s exactly what we’re talking about.
Why Is Getting Featured in AI Overviews Important for Your Website?
Having your website featured in AI Overviews significantly increases your chances of becoming “top of mind” for users. Your content is displayed in the most prominent position on the search results page. This also helps boost organic traffic; users see information from your site first, along with a link to the source page. If they want more details, they can easily click through to read the full article.
Furthermore, being featured in AI Overviews enhances your website’s credibility. It signifies that Google considers your site a reliable and authoritative source of information. This is a key goal for anyone serious about Google AI Overviews SEO.
Factors That Help Your Content Get Featured in AI Overviews
Write In-Depth, Direct, and Clear Content
To put website ai overviews on the map, your content needs to use natural language that is concise and to the point. You should provide a clear answer in the very first paragraph, so readers don’t have to scroll to find what they’re looking for.
Your article should ask and answer questions comprehensively, thinking from the user’s perspective about what they need to know on that topic.
Use a Structure That AI Can Easily Understand
Organizing your article with a clear H2/H3 heading structure helps AI understand your content better. Use bullet points and tables when comparing information, and avoid long, unbroken blocks of text, which are difficult for both users and AI to parse.
Keep Your Information and Content Fresh
AI tends to favor content that has been recently updated because it aims to provide the most current and accurate information. Therefore, you should periodically rewrite and add new information to old articles, clearly displaying the “last updated” date. This signals to both AI and readers that your content is current.
Include Citations and Sources
Linking to credible sources boosts your article’s trustworthiness. It’s also beneficial to share insights or analysis from your own real-world experience. If you’re writing from personal experience, state it clearly. This helps readers and AI understand that this is a unique perspective, not just generic information.
Other Advanced Techniques
Use Simple, Accessible Language
Writing in plain language that isn’t overly niche helps AI systems understand and utilize your content more effectively.
Address Common Questions
Include questions and answers that people are likely to type into search engines. Keep the content straightforward and not overly complex.
Make Your Content “Prompt-Friendly”
Write in a way that is easy to break down and quote. Think about how an AI might pull a short snippet from your text to answer a question.
Create a Comprehensive FAQ
Building an FAQ section that covers everything from basic to in-depth questions allows AI to pull information to answer a wider variety of user queries. This is a powerful tactic for Google AI Overviews SEO.
How to Check if Your Website is Featured in AI Overviews
The simplest way is to use Google Search. Search for keywords related to your content and see if an AI summary appears. Another method is to monitor your Click-Through Rate (CTR) and Impressions in Google Search Console. When your site gets featured in AI Overviews, you might notice an increase in impressions even if clicks don’t rise, as people can get the answer without clicking through.
Summary
At first glance, optimizing to put website ai overviews in your favor seems very similar to the traditional SEO we’re all familiar with. In essence, we need to make everything simpler, clearer, and more comprehensive. To put it simply, we are trying to answer the searcher’s question in a way that is easy to understand, not confusing, and quick to read, all while maintaining credibility. Ultimately, this is something that professionals in our field must adapt to, sooner or later.
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Originally in Thai. Translated to English with the help of Gemini.
