Is it worth topping up Shopee Ads credit with a promotional offer that has an expiry date? Anyone who runs Shopee Ads regularly has to top up ad credit, but Shopee Ads credit comes in several types, so let’s separate them first. Today, there are 3 ways to top up Shopee Ads credit (not counting…
TikTok GMV Max now lets you see sales by product and by creative (your ad videos) from a single dashboard page. Before this update, the main GMV Max dashboard only showed a list of your ad campaigns. If you wanted to know which products were selling best, you had to click into each campaign and…
From a digital marketer’s perspective, the “Mutelu” (spiritual, astrology, and belief-based) industry is a highly fascinating market. What people are actually buying from these businesses isn’t just a service; they are buying belief, peace of mind, and an experience. However, the marketing challenge is that people don’t just see an ad and immediately decide to…
When talking about digital marketing, especially if you are looking to improve your SEO in Thailand, there is one term you will hear very often: Link Building. To explain it as simply as possible, link building is the process of getting other websites to link back to your website. These links are called “Backlinks.” These…
Let’s face it: today’s Artificial Intelligence sometimes understands customer behavior better than human advertisers do. AI is being utilized across various business dimensions, and digital advertising is no exception. Google recently rolled out an AI-driven feature for its search campaigns, and after extensively testing it across multiple projects at Digital Break Time, I want to…
Google Ads Message Assets, Many people might think that you can already use a LINE Official Account (LINE OA) with a landing page for Google Ads (using just a QR code page doesn’t work). This is something many marketers have done for a long time. However, this old method has a major drawback: we can…
The problem where website traffic is down is happening continuously across many websites. It can stem from various reasons—from Google changing how it displays search results and people turning directly to AI for answers, to keywords losing their search volume, or even technical issues on your website that went unnoticed. Therefore, the first thing I…
To maximize your Flash Sale Strategies—knowing exactly when to run them and what products to feature—we first need to understand the core concept. A flash sale is a limited-time discount designed to trigger FOMO (Fear of Missing Out). It plays on consumer psychology, making shoppers afraid of losing a great deal. We see this daily…
After OpenAI launched ChatGPT Ads, many businesses and marketers have shown a massive amount of interest, right? Even though you cannot run ChatGPT Ads in Thailand just yet. This excitement stems from a clear shift in consumer behavior. Recently, we’ve seen people increasingly using ChatGPT and AI Search to find information, compare products, or ask…
Adjusting a digital marketing strategy is completely normal and happens quite often in the business world. Imagine you are running campaigns smoothly for a client, and suddenly, they want a 180-degree turn. They want to move away from performance-based ads focused on Conversion (getting leads or sales) and pivot entirely toward Brand Awareness. As a…
อัปเดตความรู้ Digital Marketing
