KPIs for Ecommerce Ads on Shopee, Lazada & TikTok: What to Measure Beyond ROAS
When it comes to KPIs for ecommerce ads, should you look beyond ROAS or ROI? This is a major challenge for digital marketers on platforms like Shopee, Lazada, and TikTok. It can be tough to decide which metrics to track—too few, and you won’t get the full picture; too many, and you’ll lose focus.
