After OpenAI launched ChatGPT Ads, many businesses and marketers have shown a massive amount of interest, right? Even though you cannot run ChatGPT Ads in Thailand just yet. This excitement stems from a clear shift in consumer behavior. Recently, we’ve seen people increasingly using ChatGPT and AI Search to find information, compare products, or ask for recommendations before making a purchase, moving away from relying solely on traditional search engines like Google.
This has led many to keep a close eye on ChatGPT Ads, viewing it as a crucial future channel for digital marketing and a potential major competitor to Google Ads or Meta Ads.
What Are ChatGPT Ads? A Guide to AI Advertising in Thailand & New Marketing Opportunities
What Are ChatGPT Ads?
ChatGPT Ads are OpenAI’s advertising system designed to display ads within ChatGPT for specific user groups. The core concept is to make advertising a seamless part of the user experience without interrupting the conversation with the AI.
Unlike ads on traditional search engines that usually appear at the very top of search results, ChatGPT Ads will not be injected directly into the AI’s answers. Instead, they will be clearly separated and labeled as “Sponsored Content” or “Ads” so users can easily distinguish between the AI’s organic response and the advertisement. Currently, ChatGPT Ads are in the Beta phase and are only available to advertisers in select countries.
How Do ChatGPT Ads Differ From Google Ads?
Although both platforms are advertising systems, their approach to choosing when and where to display ads is quite different. For example:
- Google Ads triggers ads based on specific “Keywords” that users type into the search bar.
- ChatGPT Ads use “Conversation Context” to make decisions.
- ChatGPT users are often in the phase of comparing information, analyzing options, or making a final decision, rather than just doing quick, short searches.
- The AI system tries to select ads that perfectly align with what the user is currently discussing to ensure maximum relevance to their needs.
How Do ChatGPT Ads Work?
On the general user side, ChatGPT Ads analyze the context of the ongoing conversation between the user and ChatGPT. If the system finds a suitable opportunity, it might display sponsored content related to the topic being discussed. Importantly, the ad is clearly separated from the AI’s answer and tagged as “Sponsored” to prevent any confusion.
On the advertiser side, OpenAI has launched an Ads Manager in a Self-service Beta format for eligible users. Advertisers can set up campaigns entirely on their own, including setting budgets, defining bid prices, uploading ad creatives, and tracking campaign results.
Additionally, the system supports major pricing models, including:
- CPM (Cost Per Mille): Charging per 1,000 ad impressions. This is ideal for businesses wanting to build brand awareness or increase visibility for their products and services.
- CPC (Cost Per Click): Charging when a user clicks on the ad. This is suitable for campaigns aiming to drive traffic to a website, a landing page, or prompt a specific action from the user.
OpenAI has stated that ad placement isn’t based solely on the bid price. They heavily prioritize the relevance between the ad and the ongoing conversation to ensure users receive the best possible experience.
Where Will ChatGPT Ads Appear?
OpenAI clearly stated that ads will not be inserted into the AI’s actual text answers. Instead, they will appear as a distinctly separate element, such as between or after a conversation block, allowing users to easily tell them apart.
The current characteristics of ChatGPT Ads include:
- Displayed separately from ChatGPT’s actual answers.
- Clearly labeled with a “Sponsored” or “Ads” tag.
- Designed specifically to not disrupt the user’s conversational experience.
- Shown only when highly relevant to the context of the chat.
However, since the display format is still in Beta, it may undergo changes in the future when the system officially launches worldwide.
Who Will See Ads on ChatGPT?
OpenAI does not show ads to every user. They are selectively shown to certain user tiers, specifically:
- Free plan users
- Go plan users
Meanwhile, Plus, Pro, Business, Enterprise, and Edu users will not see ads during this current testing phase. Furthermore, OpenAI noted they will not show ads to users under 18 years old or on conversations involving certain sensitive topics, prioritizing safety and a premium user experience.
How Useful Are ChatGPT Ads for Marketers?
Even though ChatGPT Ads are in their early stages, it is a platform worth keeping a close eye on. ChatGPT users are usually in the process of deep research, comparing options, and making decisions—a highly valuable moment for marketing.
This intent is quite different from many social media platforms where users consume content primarily for entertainment rather than actively looking for products or services. Understanding this behavior will be a crucial part of mastering AI Advertising in Thailand in the near future.
Strengths of ChatGPT Ads
- Reaches users with incredibly high Search Intent.
- Understands the deep context of a conversation, not just relying on exact-match keywords.
- Competition is currently much lower compared to mainstream advertising channels.
- High potential to generate quality leads, as it intercepts users right at their decision-making phase.
Current Limitations
- Still in the Beta testing phase.
- Not yet available in all countries.
- Ad formats are currently limited and not very diverse.
- Measurement tools, analytics, and advanced features are still under development.
Are ChatGPT Ads Available in Thailand Yet?
Currently, you cannot run ChatGPT Ads in Thailand. OpenAI has opened the Ads Manager only in select countries, such as:
- United States
- United Kingdom
- Japan
- Mexico
- Brazil
They are actively expanding to other countries, and it is highly anticipated that we will be able to access the platform in Thailand soon.
Will Users in Thailand See the Ads?
On the user side, the situation is similar. Ad displays are gradually being enabled only for users located in select countries like the US, UK, Canada, Australia, and New Zealand.
Conclusion: Are ChatGPT Ads Truly a New Opportunity for AI Marketing?
ChatGPT Ads represent a major step forward for the digital advertising industry. It reflects a fundamental shift in user behavior—moving away from basic keyword searches and moving toward conversing with AI for customized recommendations and decision-making assistance.
Even though we cannot use ChatGPT Ads in Thailand just yet, right now is the perfect time to prepare. Whether it’s optimizing your current website content to answer AI Search queries, producing high-quality foundational content, or researching the platform in advance. By preparing today, when ChatGPT Ads finally launch in Thailand, your business will be ready to immediately capitalize on this powerful new advertising channel.
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Originally in Thai. Translated to English with the help of Gemini.
