When it comes to KPIs for ecommerce ads, should you look beyond ROAS or ROI? This is a major challenge for digital marketers on platforms like Shopee, Lazada, and TikTok. It can be tough to decide which metrics to track—too few, and you won’t get the full picture; too many, and you’ll lose focus.
Writing a great article doesn’t guarantee it will rank on Google. Many people create high-quality content that no one ever reads, possibly because it hasn’t been optimized according to SEO principles.
There are many ways to optimize Search Ads in Google Ads, but two key metrics that many advertisers focus on are Impression Share and Lost Rank. We received a request to cover this topic, so we’re taking this opportunity to break it down for you in a way that’s easy to understand.
Increasing your Return on Ad Spend (ROAS) for Shopee Ads, Lazada Ads, and TikTok Ads can be quite a challenge. Many factors influence whether your ROAS is high or low. It becomes even more difficult when you have to work with a fixed advertising budget.
For anyone who followed the recent Search Central Live 2025 event, you’ll know there were many significant topics related to the SEO industry. However, there’s one particular subject I want to dive into today: AI Overviews. It’s an incredibly interesting development. But what makes it so interesting? Let’s start by defining what AI Overviews are.
Digital Marketing for Insurance Brokers, Where should an insurance broker even begin with digital marketing? In today’s world, everyone turns to their phones and the internet to find information. Traditional marketing methods for insurance brokers, like handing out flyers or making cold calls, are no longer as effective. Not only do they reach fewer people,…
Shopee is continuously rolling out new features, and one of the latest is the Smart Sales Booster Tool, designed to automatically increase your ad budget. This powerful feature, which you only need to set up once, helps maximize your sales potential during crucial campaign periods. This function is quite similar to TikTok Ads’ “Promotion Days”…
“More serious than I thought,” and “more complex than it looks.” These were the first two things that came to my mind when I started doing SEO for automotive content. As I delved deeper, I found significant differences compared to other industries (though, in reality, every business is unique).
A comparison of popular content types, from SEO articles and long-form videos to short clips, podcasts, and images. Which content format is the best fit for your business and overall Digital Marketing Thailand strategy?
Running a business in Thailand means tapping into the power of e-commerce, and TikTok has become a major player. For advertisers, a new update to TikTok Ads Thailand is making it easier than ever to maximize sales during key shopping periods. It’s called the “Promotion Days” feature for GMV Max campaigns.
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