Transitioning from a digital marketing freelancer to running your own agency is a significant step with many differences. For any freelancer out there who feels ready toregister a company, what can you expect to face?
eCommerce Strategy Thailand: Opening a new online store on platforms like Shopee, Lazada, or TikTok Shop presents a powerful opportunity to increase your sales, even if you’re selling the same products you already offer. While the concept of opening multiple stores isn’t new, the strategies we’ll discuss here offer a fresh, effective approach that we’ve…
When it comes to SEO, “keywords” are the heart of the matter. They are essential for helping your content get discovered on search engines. But how do you choose SEO keywords effectively? In this guide, I’ll walk you through the fundamentals of keywords, including analysis techniques and common pitfalls, to help your content rank higher…
The wait is over! Shopee Ads has finally rolled out Ad Groups, a powerful new feature that allows you to group multiple products into a single advertising campaign. For anyone familiar with digital advertising, especially those who organize campaigns by product category, this is a welcome update.
“Convenient for searchers, disruptive for professionals.” This phrase perfectly captures the arrival of AI Overviews, a new Google feature that summarizes answers from multiple websites directly on the search results page. Users no longer need to click through to read the full article. As a result, many websites are seeing a decline in traffic and…
In today’s travel landscape, Digital Marketing for Small Hotels is no longer an option—it’s essential. Nearly every traveler begins their journey online, whether they’re searching on Google, browsing platforms like Agoda and Booking.com, or reading reviews on social media. If your hotel isn’t visible in these digital spaces, you’re missing out on a massive audience.
Targeting foreigners in Thailand with SEO is a strategy many businesses are now focusing on. Thailand is home to a significant number of expatriates, tourists, business professionals, and digital nomads, making this a market with high potential. However, doing SEO for this audience isn’t the same as typical Thai-language SEO. It requires careful consideration of…
If you’re running Facebook Message campaigns, you know they come with their own set of challenges. We’ve previously written about solving “ghost chat” issues, which received great feedback. However, a new, tricky problem has started to pop up.
When it comes to KPIs for ecommerce ads, should you look beyond ROAS or ROI? This is a major challenge for digital marketers on platforms like Shopee, Lazada, and TikTok. It can be tough to decide which metrics to track—too few, and you won’t get the full picture; too many, and you’ll lose focus.
Writing a great article doesn’t guarantee it will rank on Google. Many people create high-quality content that no one ever reads, possibly because it hasn’t been optimized according to SEO principles.
อัปเดตความรู้ Digital Marketing
