eCommerce Strategy Thailand: Opening a new online store on platforms like Shopee, Lazada, or TikTok Shop presents a powerful opportunity to increase your sales, even if you’re selling the same products you already offer. While the concept of opening multiple stores isn’t new, the strategies we’ll discuss here offer a fresh, effective approach that we’ve…
The wait is over! Shopee Ads has finally rolled out Ad Groups, a powerful new feature that allows you to group multiple products into a single advertising campaign. For anyone familiar with digital advertising, especially those who organize campaigns by product category, this is a welcome update.
If you’re running Facebook Message campaigns, you know they come with their own set of challenges. We’ve previously written about solving “ghost chat” issues, which received great feedback. However, a new, tricky problem has started to pop up.
When it comes to KPIs for ecommerce ads, should you look beyond ROAS or ROI? This is a major challenge for digital marketers on platforms like Shopee, Lazada, and TikTok. It can be tough to decide which metrics to track—too few, and you won’t get the full picture; too many, and you’ll lose focus.
There are many ways to optimize Search Ads in Google Ads, but two key metrics that many advertisers focus on are Impression Share and Lost Rank. We received a request to cover this topic, so we’re taking this opportunity to break it down for you in a way that’s easy to understand.
Increasing your Return on Ad Spend (ROAS) for Shopee Ads, Lazada Ads, and TikTok Ads can be quite a challenge. Many factors influence whether your ROAS is high or low. It becomes even more difficult when you have to work with a fixed advertising budget.
Shopee is continuously rolling out new features, and one of the latest is the Smart Sales Booster Tool, designed to automatically increase your ad budget. This powerful feature, which you only need to set up once, helps maximize your sales potential during crucial campaign periods. This function is quite similar to TikTok Ads’ “Promotion Days”…
There’s no denying that AI has become a powerful tool in content creation, and podcasting is no exception. AI is significantly changing the traditional ways of producing a podcast.
Running a business in Thailand means tapping into the power of e-commerce, and TikTok has become a major player. For advertisers, a new update to TikTok Ads Thailand is making it easier than ever to maximize sales during key shopping periods. It’s called the “Promotion Days” feature for GMV Max campaigns.
If you’re planning to start advertising on TikTok—especially with GMV Max—to boost your product sales, it’s important to first understand the key features of GMV Max Ads.
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