If you are running a business and using GMV Max in TikTok Ads, especially with Affiliate videos, you probably know that GMV Max automatically pushes all your ad content. This includes Search & Discovery placements in TikTok Shop, as well as your videos with product links. However, letting your videos run continuously in a GMV…
If you are running an online store, you know how crucial Lazada Ads Thailand can be for your sales. Recently, Lazada introduced a major update to their Lazada Sponsored Max feature. Previously, Lazada launched Sponsored Max for both Products and Stores, which allowed sellers to run ads for individual items, directly allocate budgets to specific…
Shopee Ads Budget adjustment: The minimum daily budget per product has increased to 100 Baht, up from the previous starting point of 40 Baht (specifically for GMV Max ads). This change, effective from early January 2026, has left many sellers confused as to why they can no longer set a budget lower than 100 Baht…
Target ROAS / ROI, When it comes to running ads on marketplaces like Shopee, Lazada, or social commerce platforms like TikTok Ads, Target ROAS (Return on Ad Spend) or ROI is a fundamental feature. While many beginners might prefer to let the system automate everything, understanding how to manually optimize Target ROAS can be the…
TikTok GMV Dropped, TikTok GMV Max Ads are known as a powerful tool for generating significant revenue for shops. However, there are cases where GMV Max doesn’t deliver the expected sales, or perhaps it performed exceptionally well initially—bringing in substantial revenue—but over time, despite spending the same budget, sales have noticeably declined. If you are…
eCommerce Strategy Thailand: Opening a new online store on platforms like Shopee, Lazada, or TikTok Shop presents a powerful opportunity to increase your sales, even if you’re selling the same products you already offer. While the concept of opening multiple stores isn’t new, the strategies we’ll discuss here offer a fresh, effective approach that we’ve…
When it comes to KPIs for ecommerce ads, should you look beyond ROAS or ROI? This is a major challenge for digital marketers on platforms like Shopee, Lazada, and TikTok. It can be tough to decide which metrics to track—too few, and you won’t get the full picture; too many, and you’ll lose focus.
Increasing your Return on Ad Spend (ROAS) for Shopee Ads, Lazada Ads, and TikTok Ads can be quite a challenge. Many factors influence whether your ROAS is high or low. It becomes even more difficult when you have to work with a fixed advertising budget.
Shopee is continuously rolling out new features, and one of the latest is the Smart Sales Booster Tool, designed to automatically increase your ad budget. This powerful feature, which you only need to set up once, helps maximize your sales potential during crucial campaign periods. This function is quite similar to TikTok Ads’ “Promotion Days”…
Running a business in Thailand means tapping into the power of e-commerce, and TikTok has become a major player. For advertisers, a new update to TikTok Ads Thailand is making it easier than ever to maximize sales during key shopping periods. It’s called the “Promotion Days” feature for GMV Max campaigns.
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