eCommerce Strategy Thailand: Opening a new online store on platforms like Shopee, Lazada, or TikTok Shop presents a powerful opportunity to increase your sales, even if you’re selling the same products you already offer. While the concept of opening multiple stores isn’t new, the strategies we’ll discuss here offer a fresh, effective approach that we’ve tested and proven with our clients.
As a strategic partner to many businesses, we go beyond just running ads. We provide deep insights into business strategy, and these techniques are born from that close collaboration. They are practical, actionable, and can be adapted to fit your specific business needs.
eCommerce Strategy Thailand for Opening a New Store on Shopee, Lazada, & TikTok Shop
1. Open a Second, More Specialized Store for the Same Products
If you currently operate a single, general-purpose online store—for example, a shop that sells all kinds of home electronics—consider opening a second store with a more specific focus. You don’t need to list every single product from your main store. Instead, create a niche shop.
Using the electronics store example, your second store could be dedicated exclusively to “Kitchen Appliances.”
Why does this work?
This strategy helps in two key ways:
- Builds Consumer Trust: A specialized store makes consumers feel that you are an expert in that specific category. This builds more trust than a general store that sells everything.
- Reduces Workload: You only need to upload and manage a select portion of your inventory, making store setup and management easier.
Crucial Step: Once the second store is live, you must run platform-specific ads for both stores. Use Shopee Ads, Lazada Ads, or TikTok Ads to drive traffic to your original store and your new, specialized one simultaneously.
The Goal: Capturing More Market Share
The primary reason for running ads on both stores is to capture more market share from your competitors and, interestingly, from your own original store.
1. Taking Space from Competitors: Think about the search results page in an e-commerce app. The space is limited. If a customer searches for “blender,” your main store might show up. The rest of the results will be your competitors. However, if you have a second, specialized store also running ads, there’s a much higher chance that both of your stores will appear in the search results. This pushes competitors further down the page and doubles your chances of making a sale.
2. Competing with Yourself (and Why It’s a Good Thing): You might worry that the new store will take sales away from your original one. While that can happen, it’s actually a strategic advantage. The revenue from both stores still comes to you. More importantly, it allows you to build a second, strong online presence. The e-commerce world can be unpredictable; having a second successful store is a great backup plan and diversifies your risk.
Note: This strategy is most effective in markets with low to moderate competition. In highly saturated markets where countless stores sell identical products and compete fiercely on price, its effectiveness may be reduced.
2. Expand to New E-commerce Platforms You Haven’t Tried
If your business is already on the top 3 marketplace platforms in Thailand (Shopee, Lazada, and TikTok Shop), that’s a great start. But don’t stop there. Thailand’s e-commerce landscape includes many other platforms, some of which cater to very specific niches.
Don’t limit your opportunities. Explore opening stores on other platforms to reach new markets. Some often-overlooked platforms in Thailand include:
- LINE Shopping
- NocNoc (for home and living)
- Makro PRO
- Central Online
Each platform has its own unique strengths and seller requirements.
This approach also includes building your own website. While creating a standalone e-commerce site requires an initial investment, it offers a significant long-term advantage: you don’t have to pay commission fees (GP) to a marketplace.
3. If You’re a Brand Owner, Let Your Distributors Open Stores
For those who manufacture their own products and already have a network of distributors selling offline, you can leverage this network to expand your online footprint. Authorize your distributors to open official stores on e-commerce platforms on your behalf.
This immediately increases your sales channels. You can decide whether to grant exclusive rights to a single distributor or allow multiple distributors to open stores. The latter approach can quickly populate platforms with your product, especially if it’s already popular.
A Word of Caution: This strategy requires careful planning to avoid future conflicts of interest. If you later decide to open your own official brand store on a platform where your distributors are already active, it could create tension. Be sure to have clear agreements in place from the start.
eCommerce Strategy Thailand Conclusion: Sell More with a New Store on Shopee, Lazada, & TikTok Shop
eCommerce Strategy Thailand are not just theories; they are practical, field-tested techniques that have delivered real results for businesses selling products online. By opening specialized stores, expanding to new platforms, or leveraging your distribution network, you can significantly boost your sales and build a more resilient e-commerce business in Thailand.
Get in touch with Digital Break Time for expert Digital Marketing services.
Follow Digital Break Time
Facebook, X, Line Official Account, Instagram, Spotify, YouTube, Apple Podcast
Originally in Thai. Translated to English with the help of Gemini.
