Shopee Ads Minimum Budget Increased to 100 Baht: Who is Affected and How to Adapt?

Shopee Ads Budget adjustment: The minimum daily budget per product has increased to 100 Baht, up from the previous starting point of 40 Baht (specifically for GMV Max ads). This change, effective from early January 2026, has left many sellers confused as to why they can no longer set a budget lower than 100 Baht per item.

For those currently running old campaigns, you might still be able to use the original budget. However, once you edit or increase the budget, you will not be able to lower it below the new 100 Baht threshold.

This change undoubtedly has a significant impact on advertisers and their planned budget allocation. While we must accept this transition, the key is finding ways to adapt so that our businesses are affected as little as possible.

The Impact of the Shopee Ads Budget Adjustment: Small Shops with Limited Budgets Can Advertise Fewer Items

Large shops with substantial Shopee Ads Budgets will feel very little impact, as they typically spend more than 100 Baht per product per day anyway.

However, small shops with very limited daily advertising budgets will face challenges. Previously, with a starting budget of 40 Baht, they could distribute their ads across multiple products. Now, with the same total budget, they can advertise fewer items. Consequently, product selection becomes more critical than ever for small businesses; you must be more confident in the items you choose to promote.

How to Adapt and Solve the Issue of the New 100 Baht Minimum for Shopee Ads

Digital Break Time presents preliminary solutions and strategies that you can adapt to fit the specific needs of your shop.

1. Choose Products Wisely: Select High ROAS Items and Increase Budget

This is the first recommended step. Review your Shopee Ads Strategy history over the past 1-3 months to identify which products have consistently delivered the best value and satisfactory ROAS (Return on Ad Spend). These are your shop’s “Hero Products.”

Beyond ROAS, also consider the consistency of sales volume. Is the GMV (Gross Merchandise Value) meeting your expectations? If a product meets these criteria, it is highly recommended to continue advertising it. You might even consider increasing the budget for these specific items to drive even more sales.

2. Rotate Ads for Secondary Products: No Need to Advertise All the Time

Since you can no longer run ads for as many secondary products as before due to the higher Shopee Ads Budget requirement per item, we suggest rotating your ads.

Example:

• Previously: You advertised 5 items at 40 Baht each = 200 Baht/day for the whole month.
• New Strategy: Advertise only 2 items at 100 Baht each = 200 Baht/day.
  • Days 1-10: Advertise Product Set A (Items 1 & 2).
  • Days 11-20: Switch to Product Set B (Items 3 & 4).
  • Days 21-30: Switch to Product Set C (Item 5).

This way, your total daily expenditure remains the same. Although the duration for each ad is shorter, this Shopee Ads Strategy ensures your secondary products still get exposure through rotation.

3. Increase Ad Budget to Distribute to Other Secondary and High ROAS Products

This might sound blunt, but simply increasing your budget is a direct solution. However, do not increase it blindly.

Focus on adding budget to your main products that already have a high ROAS. For secondary products that you haven’t advertised heavily, check historical data. Is the ROAS stable? Is it performing as expected? If so, increase the budget to the required 100 Baht per day for these regular secondary items. If increasing the budget leads to sales and profit, it is far better than letting the product sit without any visibility.

4. Offer Higher Commissions for Non-Advertised Products (Affiliate Marketing)

For those already using Affiliate Marketing, this is a great alternative. If you cannot afford the Shopee Ads Budget for certain products, consider increasing the commission rate for those specific items slightly.

This creates an incentive for creators and affiliates to pick up these products and promote them for you. This strategy shifts the focus to driving sales through Affiliate Marketing rather than direct ads. Even if you aren’t running Shopee Ads on these secondary items, you can still generate sales through your affiliate network.

5. Try “Shop Ads” to Spread Sales to Other Products

If you want to promote secondary items but lack the budget for individual product ads, try using Shop Ads.

Shop Ads display a banner for your entire store in the search results. This drives traffic to your shop page, increasing the visibility of all your products and the likelihood of cross-selling.

This method is particularly effective for shops that sell products in the same category or direction, making it easier for customers to make purchasing decisions. However, keep in mind that Shop Ads may not always lead to direct immediate sales of a specific item, but rather support indirect sales and brand awareness.

Shopee Ads Budget Adjustment to 100 Baht: Who is Affected?

The most visible impact of this round of adjustments falls on small businesses that previously ran Shopee Ads with small amounts of money.

With the policy changing the minimum to 100 Baht per day per product, it is necessary to increase the overall budget if you wish to maintain the same number of advertised products. If you keep the same total budget, the number of products you can advertise will decrease. Therefore, affected shops must adapt their Shopee Ads Strategy. You can apply the methods suggested by Digital Break Time or combine them with your own techniques to survive and thrive.

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Originally in Thai. Translated to English with the help of Gemini.